On condition of anonymity, a sales girl told DC that they were finding it hard to cope with the work pressure.. Most of them were hit by health issues due to standing for long  mechanical stretch fabric Manufacturers periods of time.The users trended a hash tag in Malayalam ‘ini avar irikkatte’ (Let them sit now) supporting the sales girls across the state working in popular textile showrooms. At present several retail outlets of jewellers and textile shops are strictly ordering sales girls to stand in the showrooms throughout the day. The FB was recently hit with several such protests and struggles which gained considerable public support.

A section of sales girls had staged a demonstration in Kozhikode for permission to relax a bit during their working hours. Though the recent struggle had received  big  support, its  outcome is yet to be known. Last week,  thousands of users registered their protests against a textile shop urging fellow users to boycott the product. Meanwhile, another set of protesters sought government intervention to stop a  jeweller setting up his plant in Kerala which they call is hazardous to human health.A new trend has emerged on social media with employees of private companies, who are not under any trade unions, using Facebook as a medium to raise their voice against managements. The hash tag became viral and several persons who joined the debate expressed their views on the subject. Shop owners are also restricting their lunch time to 20 minutes and are imposing a fine if a sales girl fails to turn up for work in time after having her lunch. Two years ago, the nurses of the state had trended their wage demands successfully. The protesters asked  the shop owners to address the issues of employees, especially women